What goes into a good influencer brief?

The deliverable, the deadline, the money, what has to be said, what must not be said, and who signs it off. This generator asks for those in the order creators read them, so the brief answers the questions that otherwise come back at you as five separate WhatsApp messages.

Can I send the same brief to several creators?

Yes, and that is the point of writing it once. Copy the finished brief and send it to everybody you approach, or post it as a job on CollabVue and let creators come to you instead. Nothing you type into this page is stored or sent anywhere by us.

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Campaign brief generator

Most collabs go wrong because the brief was three lines in a DM. Fill this in once and you can send the same brief to everybody you approach.

Template

This builds a document out of what you type. Nothing is stored, nothing is sent, and none of our own numbers go into it.

1Who is asking

Business nameWhat kind of business

CityNeighbourhood (optional)Creators pick collabs by how far they have to travel. Say where.

What you sell, in one line

2What you want and who for

The goalAnything else about the goal (optional)Who you want to reachBe specific. 'Everyone' is not an audience.

3The deliverables

What you want madeOne per line.The one thing you want people to remember

Please do include (optional)One per line.Please do not (optional)One per line.

Who to tag (optional)Disclosure labelIncluded in every brief. A paid collab has to be labelled.

4Money, timing and rights

When you need itWhat you are payingA real number gets a real reply. 'Competitive' gets ignored.Product or service on top of that (optional)What you will do with the contentHow a creator says yes

Campaign brief

[Brand name] · Mumbai

Who we are

[Brand name] is a restaurant in Mumbai.

What we want out of this

Get more people walking into the shop.

What we would like you to make

1 reel, 60 to 90 seconds
2 story frames on the day you visit

Tag and disclosure

This is a paid collaboration, so please label it with #ad, somewhere a viewer sees without tapping "more". We will never ask you to hide it.

What we will do with the content

Organic on your account only. If we want to run it as an ad we will ask you first and pay extra for it.

Or let creators come to you

Post this brief as a job on CollabVue for ₹997, GST included. It stays live for 30 days and takes up to 25 applications. Creators in your city apply free. Five posts are a pack on the job page. You still spend connects only when you want somebody's contact, and we take nothing from what you agree with them.

Copy the brief first, then paste it into the post. You will be asked to sign in, which is free.

Post this as a job for ₹997 Write the first message

How this works

Nothing is calculated. The brief is your own answers, arranged in the order creators read them in.
The disclosure line is included by default. A paid collab has to be labelled whether or not your brief says so.

Free, no login, nothing stored. Everything on this page runs in your browser and disappears when you close the tab. We do not read anybody's Instagram, we do not check follower counts, and we do not hand out contact details here.

Questions

What goes into a good influencer brief?The deliverable, the deadline, the money, what has to be said, what must not be said, and who signs it off. This generator asks for those in the order creators read them, so the brief answers the questions that otherwise come back at you as five separate WhatsApp messages.
Can I send the same brief to several creators?Yes, and that is the point of writing it once. Copy the finished brief and send it to everybody you approach, or post it as a job on CollabVue and let creators come to you instead. Nothing you type into this page is stored or sent anywhere by us.

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Search verified creators by city and niche for free. You spend a connect only when you want somebody’s contact.

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